Mission: train 1,000,000 frontline workers

AI roleplay and coaching for retail and hospitality.

Every worker on every floor practices with an AI customer in any language, native Arabic, before facing a real one.

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Seed round · raising $2,000,000 Dubai, UAE getpitchly.com

The Pitchly command centre, showing practice, insights and team panels for a retail floor manager.

01 · The problem

The frontline is coached like it's 1995

Retail and hospitality run on frontline workers, and the way they are coached has not kept up.

Onboarding takes too long to pay off

New hires often leave within 90 days. Classroom onboarding takes weeks most of them do not stay long enough to repay.

Practice does not scale

One onboarding session, an occasional shift huddle. Inconsistent store to store, with no way to rehearse before a real customer.

Coaching never follows the worker to the floor

Once onboarding ends, reinforcement stops. No one walks the floor with every cashier, server or associate, in whatever language the customer speaks.

Being watched is not being coached

Mystery shoppers and CCTV make workers feel graded, not developed. Improvement needs private, judgment-free practice.

02 · The solution

Practice with AI, before it counts

Three moves in every session, then the coaching that follows the worker back onto the floor.

Simulate

Live voice conversations against an AI customer persona, modelled on real complaints, upsells and service moments.

Analyze

Tone, service recovery, upsell technique and script adherence, scored automatically every session.

Coach

Bite-sized, worker-specific feedback and manager dashboards replace training that never reached the floor.

Native Arabic dialects

Gulf, Levantine and Egyptian Arabic, plus any language a customer walks in with.

Manager dashboards

Every worker's sessions, scores and gaps in one view, coaching intelligence for the whole floor.

Service Index

One rubric across simulated and real sessions, a benchmark groups use for stores, teams and hires.

03 · Market opportunity

An $18B market and a named list of 1,065 accounts

TAM · MENA frontline training$18.2B

SAM · GCC retail & hospitality$3.9B

SOM · at the 1M-worker mission$700M

~26M workers × $700 per worker annual training benchmark (SHRM, ATD 2026, Training Industry Report 2025).

1,065

Named target accounts

343

Eligible in year one

$43.5M

Year-one eligible SAM

Hold us to this list, not the TAM.

Account-by-account model across luxury maisons and GCC retail groups.

04 · Traction

Live in market, piloting with Breitling

BREITLING Live pilot

Piloting Pitchly to simulate high-end client conversations and standardise service quality across boutique and retail floor staff.

1,500 seats

Global potential · next 12 months

About $1.1M ARR at tier pricing.

Product live at getpitchly.comShipped
Breitling converts · 250 seatsSep 2026
Second maison lands · 50 seatsNov 2026

$302K

Exit ARR · 31 Dec 2026

Pilot status reflects active product use. Commercial terms and case-study data to follow as pilots convert.

05 · Competition

Everyone coaches the office. Nobody coaches the floor.

Player	Built for	Focus	Arabic voice	Live floor	GCC presence
Pitchly AI	Frontline retail & hospitality	AI roleplay & coaching	●	●	●
Hyperbound	B2B SDRs & AEs	AI cold-call roleplay	○	○	○
Second Nature	Call centres & support	Enterprise roleplay	◐	○	○
Kendo AI	B2B revenue teams	AI sales coaching	○	◐	○
Sana Labs	Office knowledge work	Enterprise learning	◐	○	○

● Full◐ Partial○ None

06 · Moat

What sets us apart from the rest

Regional trust

Inside GCC operators where global platforms have no presence, on 14 years of Careem, Dukkantek and Odoo relationships.

Arabic-native voice

Gulf, Levantine and Egyptian dialect coverage, where rivals stop at translation.

Switch-cost lock-in

Coaching history and scorecards compound per worker. Leaving means restarting every worker's record from zero.

Proprietary dataset

Every session grows a labelled multilingual corpus, deepest in Arabic, the benchmark GCC service gets measured by.

More workers practising→ more scored sessions in every language→ a more authoritative benchmark→ groups benchmark stores, teams and hires on it

07 · Team

A lean team inside the networks we sell to

Yves Skaf

Co-founder & CEO

14 years selling into GCC retail and hospitality. Head of Sales GCC at Careem, CGO and VP Sales at retail-tech scale-up Dukkantek, led a team to $18M ARR for a MENA startup, and a lifelong builder of software.

Omar Eraqi

Co-founder & CCO

Commercial operator and market strategist across MENA. At Odoo he built teams, opened markets and led GTM generating multi-million-dollar recurring revenue, most recently scaling outbound from 20 to 90+ reps.

Sari Issa

Co-founder & COO

Two decades founding and operating across the UK and MENA. Co-founded one of the UK's fastest-growing chocolate brands, backed on Dragons' Den and acquired by private equity six years later. FMCG, retail, hospitality and tech.

08 · The ask

$2,000,000Seed · 18-month runway

To put AI-powered upskilling in front of the GCC's frontline, starting where service matters most.

Engineering & AI45%

Sales & GTM30%

Ops & infra15%

Working capital10%

Milestones straight from the model

✓Breitling converted at 250 seats, exiting 2026 at $302K ARR
✓Five new logos and $1.04M exit ARR by end of FY27
✓CRO full-time and first AE hired Jul 2027 for the GCC-group segment
✓$2.57M exit ARR in FY28, Series A position inside 18 months

Let's train the next million frontline workers in the GCC.

Seed round · $2M · Dubai, UAE

Book a 30-minute call

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A live session run against the Breitling retail persona, in Arabic if you want it
The account-by-account model behind the 343 year-one names
Pilot terms, seat pricing and the path to the FY27 number

Send the deck to your team

Tell us who you are and we will follow up with the full data room.

Pitchly is live and free to try at getpitchly.com. Two minutes with the retail persona tells you more than these slides will.